Privacy Policy

Machi Order App Privacy Policy for Online Services Diversity Food Limited (“Machi”, “we”, “us”, “our”) is committed to respecting your privacy. We will always collect, store, use and disclose your personal information in accordance with the Privacy Act 1993. However, we have also put in place the following Privacy Policy to protect your personal information when you submit, or we collect, that information – including via our Online Services.

Our “Online Services” include:

  • services and information offered on, provided by and/or booked through any of our websites including (“Websites”);
  • mobile operating applications including applications for smart phone, tablet and other handheld devices (“Apps”);
  • email communications and subscription services; and

By providing us with personal information, you consent to the collection, storage, use and disclosure of Personal information in accordance with this Privacy Policy.

This Privacy Policy is subject to and should be read in conjunction with our Acceptable Use Policy (when using or interacting with any of our Online Services) and any other specific terms and conditions you agree to when using or signing up to other Online Services we offer you from time to time.

In this policy, “personal information” means information about an identifiable individual.

1. What personal information do we collect?

Information you provide

You may provide personal information about yourself, such as your name, address, email address, and telephone numbers, when, for example, you fill out electronic comment forms on our Websites, register for our order App, make a purchase from us. If you do not give this information, we may not be able to provide goods or services to you.

Information collected about you

Information may be collected about visits to our Websites and other Online Services usage may be collected from various sources, including to measure the number of visitors to different parts of our sites and, for example, to measure the effectiveness of advertising. Information may also be collected via monitoring or recording calls for training and quality control purposes.

Clickstream data and other related information about visits to our Apps and related Online Services may be collected. In addition to this, usage and performance data through our Apps using various platform specific tracking technologies available to the Apps may be collected.

Information about visits to our property may be collected, for example, to measure efficiencies of passenger flows within our property. Technology may be used as a means to identify you when you are on our property, including for safety and security measures.

Information collected from third parties

Information may be collected about you from third parties (including our third party affiliates or partner companies and from marketing or advertising companies) who may provide us with such information as a part of their relationship with us. We may combine this information with other information that we hold.

Third party service providers may be allowed to use technologies including mobile monitoring and tracking technologies in relation to our Online Services and movements within our property. These third party service providers may collect information sent by your browser or mobile device.

Additional information may be collected about you when you use our Online Services, or are filmed on or around our property, or when we record your telephone conversation(s) with our operations centre including:

  • your preferences concerning types of products or services;
  • the frequency of use of certain types of products or services; the methods, purpose and frequency of travel;
  • your location and movements within our property; and
  • your preferred destinations.

Cookies and other monitoring devices

Our Websites use a technology called cookies. A cookie is a small element of data (that may also hold your personal information) that our Websites may send to your computer. Any such cookie is typically stored on your computer’s hard drive and permits our Website to recognise you when you return. Our use of cookies helps us to provide you with a better experience during your use of our Websites by allowing us to understand what areas of the site are of interest to you. You may configure your web browser to not accept cookies, although you may experience a loss of functionality as a result.

If you receive email communications, email open and click tracking may be used including cookies, a single pixel image for tracking and link redirects for tracking clicks, for us to get a better understanding of which email communications are of most interest to you so we can provide you with a better experience by sending relevant and interesting email communications.

We may use “web beacons” (electronic images also known as pixel tags or clear gifs) to recognise a cookie on your computer when you view or act upon a web page, an advertisement that we have placed on a third party web page, or an email or other electronic communication that we have sent.

We may also use Local Shared Objects (“LSO”), sometimes referred to as “Flash” cookies. Use of Local Shared Objects can help deter, detect and prevent fraud and can support our Online Services.

Specific information may be collected such as your operating system version, unique device identifiers, and mobile network information including phone numbers to associate your device with you.

2. How is your personal information used?

We may (and may authorise third parties to) use your personal information to process your transactions and to help us develop, improve, manage, administer and facilitate our services and operations – including to provide the Online Services, to help us to develop our Online Services to be more available and user friendly to our customers, to administer your account, for safety and security issues, for our own internal purposes (such as risk management, staff training and billing), to conduct market research, for any purpose permitted by law, and for any other use associated with such purposes or which you may authorise.

In addition, your personal information may be used to promote and market our products and services, or the products and services of others. However, we will not do this by email or text (except as part of an email that facilitates, completes or confirms a transaction with you) unless we have your express, inferred or deemed consent to do so. These emails and texts will always include an “unsubscribe” facility (for further details on how to unsubscribe see below).

If you are using one of our Apps, you accept that we can send you “Push Notifications”, and you agree to receive notifications from us even if your App is not running. You can change your push notification settings within your device or via the App itself.

Some uses of your personal information may involve the transfer of that information outside New Zealand, to be held and used by our related companies and business partners. You consent to that transfer on the understanding that it will not relieve us of our obligations to you under the Privacy Act.

3. Who will your personal information be disclosed to?

Your personal information will not be sold, traded, rented or otherwise provided to others without your consent. However, we may authorise other companies and individuals to perform services for your benefit. They may have access to your personal information needed to perform and provide services, but we will not authorise them to use your personal information for any purpose that is inconsistent with this Privacy Policy.

Your personal information may be disclosed to our related companies and business partners, for them to offer products and services to you. This information may include contact details, although these will only be used with your consent for any transactions with them.

Statistics may be provided with personal identifiers removed about our customers, readers, sales, traffic patterns (both online and within our property) and related site functions to reputable third parties. We may use service providers to assist us to aggregate and anonymise such information, so that it does not include any information from which an individual can be identified. We do not consider such aggregated and anonymised information to be personal information and its use is not subject to this policy.

Diversity Food Limited and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our Website. No personally identifiable data is collected for this advertising.

You acknowledge and agree that your personal information may be disclosed for security and information assurance purposes or required or permitted by law for any purpose.

4. Storage and Security

As a provider of major national infrastructure, security and service are of upmost importance to us.

We implement and maintain a range of physical security, computer and network security, communications security and personnel security measures. However, we accept no responsibility for any loss, misuse, unauthorised access or disclosure, alteration or destruction of personal information which you submit to us, or which you submit to any third parties.

Please be aware that communications over the internet, such as emails, are not secure unless they have been encrypted.

5. What about links to other websites?

The Online Services may contain links to other websites that are not under our control. These websites may use cookies. It is the responsibility of those third parties to collect appropriate consents from you in order to permit their own cookies (to the extent this is required by law) and to inform you about the cookies they use. You should check the privacy policy on all third party websites to ensure you are comfortable with third party cookies. We have no responsibility for linked websites, and provide them solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or warranties about their accuracy, content or thoroughness. Your disclosure of personal information to third party websites is at your own risk.

6. Email, text and telephone communications

By subscribing to emails and/or text communications, or otherwise providing your email address and/or mobile number, you consent to receiving emails and/or texts (as the case may be) which promote and market our products and services, or the products and services of others, from time to time.

You can unsubscribe from email communications and/or text communications at any time emailing

Once you have unsubscribed from the email or text communications, you will be removed from the corresponding marketing list as soon as is reasonably practicable.

7. Updating your personal information

Reasonable steps to ensure the personal information held is accurate will be taken. Any request by an individual to correct personal information held about that individual will be responded to as soon as practicable following receipt of such request. All requests of this nature should be directed to our Privacy Officer in the first instance.

You may obtain confirmation as to whether or not personal information is held about you. You may also request access to or a copy of the information and/or request that corrections or changes are made to it. All requests of this nature should be directed to our Privacy Officer in the first instance.

8. Policy changes

We may review this policy from time to time and will notify you of any changes by posting an updated version on our Websites. Your use of our Online Services following any updates constitutes acceptance of this policy as amended. We recommend you regularly review the policy when you visit our Websites. If you do not agree with any aspect of the updated policy, you must immediately cease using any of our Online Services.

9. Privacy Officer

In accordance with the requirements of the Privacy Act, We have appointed the General Manager as our Privacy Officer. The Privacy Officer has statutory obligations to:

(a) encourage and ensure Diversity Food Limited compliance with the principles of the Privacy Act;

(b) deal with requests made to Diversity Food Limited for access to and/or correction of personal information; and

(c) work with the Privacy Commissioner on any investigation into Diversity Food Limited.

If you have a privacy complaint, for example, you do not wish your personal information to be disclosed, you are receiving unwanted email or texts from us or would like further information about our Privacy Policy, please contact the Privacy Officer in the first instance by emailing the Privacy Officer at, marking the subject heading of your email “For the attention of the Privacy Officer”.

This document represents our privacy policy as at 24 January 2018.

Diversity Foods Ltd